On the 17th of June 2024 Jay Slater, a 19 year old apprentice bricklayer from Lancashire, went missing during a holiday with his friends in the south of Tenerife during the 3 day NRG rave festival. A seemingly unremarkable news story that I initially shrugged off as an unfortunate case of misadventure and went about my daily business. Throughout the day, my phone pinged with messages from friends about this story which initiated a little more curiosity and it shortly became clear that this young lad had a murky past involving a group of friends and a machete attack on another teenager that exposed his skull and almost killed him back in 2021. It was at this point that I began the long and arduous journey down the deepest, darkest rabbit hole that I think I have ever stumbled into and one that I strangely feel reluctant to climb out of. In fact, when it has all reached its grim conclusion, I will feel unfathomably bereft.
Despite my shady introduction to this lad’s tale, my immediate response was the utter despair his mother was going through, as a parent of a teenager myself. It also revived a little remnant of PTSD, driven by my own experiences in Tenerife as a teenager back in the 1990s and I just couldn’t wash this emotion out of my hair. Then the constant searches on social media began as the theories, rumours and fantasies cascaded down the side of a very steep mountain. It was, quite literally, as if Mount Teide had erupted. It was odd, don’t get me wrong, but it still felt like a non-story at this point. That is, until the GoFundMe burst into life, driven in most part by his ‘friend’ Lucy Mae Law who had accompanied him on this holiday. £30k…..such a nice round number. What could this money possibly be used for? And then the dogs of the keyboard were unleashed.
So what has propelled this with such aggressive vigour into the public eye and sent it viral when people go missing all the time, all over the country, all over the globe? Let’s start by looking at Jay Slater, after all, he is at the crux of this latest internet obsession. By all accounts, Jay is a pleasant looking lad with a face that not only his mother but friends, family, colleagues and acquaintances old and new could love. The typical ‘boy next door’, pictured in the press with his family, appears happy, healthy and irritatingly normal. If he were overweight, unattractive, older or less like a choir boy, would the furore of theory, accusations, fantasy and sometimes blatant nonsense surrounding his vanishing be as potent? I suspect not. As a species, particularly in these modern times of social media pressure, vanity, shallowness, selfishness and materialism and with everything thrown at us these days, we tend to hover on the aesthetics of an individual (Nicola Bulley?) rather than the situation in isolation. The initial attraction is most definitely driven by Jay’s appearance, closely followed by his unfortunate previous conviction for attacking a boy of 17 years and his ‘alleged’ involvement in class A drugs. His social media accounts are littered with photos of his teenage friends giving off that wannabe white-boy gangster vibe. There is definitely something unsavoury about this character that makes this mystery even more appealing as now, there may well be a back story brewing.
Then there is the GoFundMe, which I truly believe was a huge error of judgment by his friends to initiate and share on social media. Without this, I believe the story would have paled into insignificance very rapidly and eventually sunk without a trace despite the unanswered questions. However, the urgency by his friend Lucy to pull together £30k subsequently raised the eyebrows of not only the baked-in TikTok sleuths but also the humble Joe Public who thought, “Oh hang on……that sounds like a ransom…..or a debt!” The family immediately jumped to the defence of the fund and claimed that it was to pay for their stay in Tenerife whilst Jay was located but at this point, everything was being paid for by the Spanish authorities and there was no indication that they may be there for an extended time, particularly with mountain rescue searching the area with helicopters, drones and boots on the ground. Other TikTokers joined the search in the hope that they could assist and of course, increase their exposure on the platform and earn money although I do not feel that this was their primary objective.
So now we have (not so) angelic looking Jay, an ever increasing GoFundMe that nobody is really sure what it’s for and the circumstances that led to his disappearance that just didn’t compute. I’m not going to go too deeply into that here because this is not the purpose of the blog and if you don’t know already, then this will all be meaningless to you anyway. The boy did not come across as particularly foolish but in the beginning, I concluded that he was probably still very high on a cocktail of ecstasy and alcohol and it is likely that he took cocaine when he reached the Airbnb with these mysterious men who the Spanish Police had interviewed claiming that they were not relevant to the case. I know…….. beggars belief. With heightened confidence, he may have looked beyond the ravine and believed that the beach was a short walk away which, as the crow flies, is. But the crow has the benefit of wings and although he may have felt like he was flying, he most certainly would have been in trouble if he attempted to traverse that unforgiving terrain, littered with cacti and dense vegetation that one TikToker described as ‘needing a machete to get through’. But with all the activity in the area from the search team and cadaver dogs that can smell a carcass 10 to 12 miles away, it was beginning to feel like Jay wasn’t in those mountains anymore or, indeed, ever was.
And then we have the friends, the family, the mother and a growing number of inconsistencies with their accounts of their final interactions with him. The initial interview with his mother as she landed in Tenerife was very telling. She, at that point in time, was very vocal about the fact that he may have been kidnapped. She was also incredibly open about the likelihood of his involvement with a ‘bad crowd’, She knew more than she could possibly divulge, perhaps to protect her son in the hope that his abductors would eventually release him. His friends, Lucy and Brad, were slowly spoon feeding information to the press and media, details that may have changed the direction of the investigation very quickly which is why I don’t believe that they had revealed everything to the police initially. The reason for this? If he had been found in the first few days, he would potentially face arrest and a further criminal conviction. We must not forget that this lad has previous. Once it was clear that maybe their mate wasn’t going to just turn up looking like Robinson Crusoe after a bad biryani, it was time to lower their guard and spew the truth.
As more time passes, the likelihood of Jay turning up alive retracts. Independent search teams are still active and Jay’s family remain in Tenerife to try and get to the bottom of what happened to their boy. Regardless of his past or the actions that may or may not have led to his disappearance, he is still someone’s son, grandson, brother, cousin nephew and friend. I would like to think that Jay will turn up alive somewhere with a colourful and incredulous story to narrate to the World that winds up in a six part Netflix production. He will be the next ‘marmite’ sensation, loved and loathed in equal demographics, ‘memed’ to the max and quoted every time someone goes missing; “Perhaps he’s done a Jay Slater!!”. In the meantime, I, as with many others will be keeping a close eye on this case. I’m not done yet! If you are as invested in this as I am, here are a few TikTokers who are definitely worth having a shufti at: